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Gabriella Hersham & Tania Boler
"Spending for growth is fine, but if your unit economics do not stack up, there is a problem."
How does Soldo solve for this?

Money in the bank can quickly see a business go from 0 – 100 on spending, just to chase that growth. This is not a bad thing. The no-go is money going out without any way of tracking it.

With Soldo’s live dashboard, businesses, can see what is going and where, in real time. This means that strategy can be changed, and spending limits can be adjusted based on real time knowledge of where the money is going to make the runway longer and ensure the business is getting bang for buck.

Businesses can adapt strategy quicker and with evidence to back up why.

Playbook Download
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In this playbook, find out everything from the best tools for managing spend, depending on your businesses' size to the mistake's founders have made that you can avoid. Spend smarter with Soldo’s specially researched playbook.

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Interview with Gabriella Hersham & Tania Boler

Huckletree founder, Gabriella Hersham and Elvie founder, Tania Boler get real about their love of Slack the hardships that come with pitching untapped business ideas to investors. 

Resilience and strategy are the themes of this episode as Gaby and Tania look at how bias affects access to funding and the importance of founders being well informed about their business and market before approaching investors. 

Gabriella & Tania's advice
  1. Spending for growth is fine, but if your unit economics do not stack up, there is a problem.
  2. When rejected by investors, take note of some of the whys and defy them.
  3. Honest, frequent conversations with investors is the best way to build transparency.
  4. When valuing your business, look at what the market is paying for similar businesses as a guide.

About Soldo

Soldo is the smarter way to take control of your company’s spending and expenses. Our vision was born out of a desire to help businesses manage their spending, save time, have greater visibility and control their expenses.

We’re on a mission to help founders learn from each other when it comes to raising and spending their hard-earned dough because sharing knowledge with each other is the fastest way to go.

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